The London Collection

A Londoner, born and bred – I wanted to create a collection evocative of the city, that would capture its beauty but also expose a deeper, darker and edgier side. I was inspired by the London girls making front page news - Alexa, Cara, Naomi and Kate etc and their relationship with the tabloid newspapers. 

The London print is a reimagining of an English Rose. A classic beauty who is both celebrated and torn apart by the newspapers. Embodying the grittiness, edginess and smoky greys of the city and beautiful, decadent and rebellious personality of a London it-girl. With scraps of newsprint to suggest she is always front-page news and the ink bleeding to create an abstract floral rose pattern to create something intriguing, beautiful and quintessentially ‘London’.